Sometimes niching down can freak people out. I get it, it can feel like you're alienating a portion of your audience but today we're going to dive into how to do it right while building authority. Let's go!
Here's my 7 tips to niching down and building authority
3:10 -- 1. Honing in on your niche, and identifying who you serve? This includes an exercise where we explore where there is overlap between what you're good at and what potential clients need.
5:31 -- 2. Double your prices (or at least increase them). People tie money to value and expect to pay more for specialty services. You are now a specialty service!
6:55 -- 3. Don't do something you hate. Let's explore the golden area that intersects "what you're good at", "what the market dictates", and "what you love". Many people are scared to go here because they think it's TO GOOD TO BE TRUE. Repeat after me, nothing is too good to be true.
8:40 -- 4. Market Research. Who is out there in that niche? Can you connect to...
Welcome to Freelance Freedom,
I'm your host Margaret. Join me for a deep dive into the live of a freelancer.
I share my client struggles and successes, and celebrate those moments that make it oh-so-worth it!
This podcast was developed to take you on my journey of what it's like to run a freelance business. I'm here to take you every step of the way, through the good, the bad, and the ugly.
I've ran a few solo businesses in my 15 years of freelancing, and have learned (often the hard way) what it takes to make your mark.
Join me to look back at the lessons learned, and what needs to be done to make waves for the future. We will be going over all the big picture concepts as well as getting our hands dirty with the nitty gritty details of daily operations, taxes, legalities, and conflict resolution.
Let's plan for an incredible, profitable future together.
This is Freelance Freedom.
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