I'm super stoked to have my good friend Irina Leoni join me, she's a super talented photographer, brand strategist, and visual branding icon.
Let's dive in to all things visual branding!
1:00 -- Irina intro and how she started with photography and why she got into it
3:30 -- How as a photographer does Irina make her subject feel comfortable, and how to make the most of the awkwardness of a photoshoot
6:05 -- How Irina prepares her subjects for ALL the places photos will be used. Making sure you have pics not only for your website, but Instagram, Facebook, Twitter ADS and other people's website.
10:30 -- The questions you need to ask photographers before you hire them t take your branding photos. Make sure they are specific to BRANDING!
12:55 -- Is there value in mixing a combination of professional photos with candid shots? Yes! But, there is a time and a place.
15:00 -- Smartphone photography, and how to make the most of the camera in your pocket
16:20 -- When to upgrade to a professional...
I am so happy to introduce two good friends of mine. Marie Poulin, and Ben Borowski.
Marie and Ben are co-founders of Oki Doki, as well as life partners.
In this episode we take a deep dive into what life is like working with your life partner, starting up a SaaS company, immigrating to Canada, and some really useful techniques and practices that can keep a personal and working partnership running smoothly.
Plus, we have some interesting conversations about scaling the unscalable. Spoiler Alert: We all lean more heavily towards high-touch services, concierge-style customer service, integrity and quality of life as metrics over thousands of signups.
Ben is a product designer and software developer with a fine arts background. After many years in agency-land, he started his own shop in 2010, and, after immigrating to Canada in 2014, founded Oki Doki with Marie. In his spare time he collects vinyl, pets shibas, and is a volunteer...
Today we're all about motivation, mindset and mindfulness.
Is it tough for you to stay motivated as a freelancer? Are you always wondering when you're going to "make it". Surprise! There's no such thing.
Dive into this tiny gem all about changing your perspective, living in the moment and why living for the weekend means your s#!t is broken.
In the episode I give some resources for mindfulness and changing your perspective.
Ah yes, the age old question. Is Freelancing reeeeaaaallly worth it?
Well, there's a lot of factors at play, and we're going to dive into all of them. In this episode, we'll explore what type of lifestyle freelancing is suited for, when you should quit your job, and is there a right a right way and a wrong way?
1:30 -- Start with Why. Start with your guiding star, why do you want to freelance? Time to self reflect.
3:00 -- Auditing your family and person life. Is this the right decision based on your current situation, and moving into your desired situation. Children? Dependants? Debt? we cover all of it.
4:44 -- Knowing your numbers, your expenses, your debts, your responsibilities and how you are currently spending your time and money.
7:00 -- Do you like your current job? How long can you stay there while you build your side biz or do you need to quit ASAP?
7:30 -- It's just as important to take stock of your mental health. Do you need to leave your job for your own...
Sometimes niching down can freak people out. I get it, it can feel like you're alienating a portion of your audience but today we're going to dive into how to do it right while building authority. Let's go!
Here's my 7 tips to niching down and building authority
3:10 -- 1. Honing in on your niche, and identifying who you serve? This includes an exercise where we explore where there is overlap between what you're good at and what potential clients need.
5:31 -- 2. Double your prices (or at least increase them). People tie money to value and expect to pay more for specialty services. You are now a specialty service!
6:55 -- 3. Don't do something you hate. Let's explore the golden area that intersects "what you're good at", "what the market dictates", and "what you love". Many people are scared to go here because they think it's TO GOOD TO BE TRUE. Repeat after me, nothing is too good to be true.
8:40 -- 4. Market Research. Who is out there in that niche? Can you connect to...
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